The Mim0sa

02SERIES

Hair of the d0g.

£1,000.00 GBP

Discontinued.

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The Mim0sa was made available during a 9 hour window on October 23rd. It is now discontinued.

The Mim0sa

Been overdoing it on the Gimlets and Manhattans? We’ve got the very thing for you. A restorative Mim0sa full of colourful class - as in the original cocktail. Exuberant, eye-catching and always good to be around, a Mim0sa makes you the life and soul of the party. Even the dial can’t help breaking out the bubbles.

Specifications

Serious about the small stuff

Case dimensions Ø38mm * W12mm
Lug width 20mm
Lug to lug 43.5mm
Architecture 2-part case construction
Material 316L Stainless Steel
Water-resistance 10 ATM

Dial Multi-layer dial
Top-dial 1mm thick sapphire crystal with a liquid-like surface
Base-dial Brass base with 7 layers of lume
Lume Super-LumiNova

Calibre Swiss Sellita Manual Winding SW210-1
Beat Rate 28,800 (4Hz)
Winding crown Clockwise wind system with hacking
Functions Hours, minutes, seconds
Power reserve 42 hours
Accuracy -7/+7 s/d

Band 20mm tapered to 16mm
Material Handmade Alcantara in Grey
Sizing 120/70mm (6 - 7¾" wrist)
Spring bars Quick-release
Buckle Co-signed 316L Stainless Steel

Our playful twist

The multi-layer dial showcases several technical innovations, the most striking of which is a 1mm sapphire disc featuring a distinctive, liquid-like surface. This effect is achieved through advanced 5-axis CNC machining, followed by meticulous semi-polishing to create the desired finish. Each CNC machine produces only 6–8 discs per day, with a yield rate of approximately 50–60%. During the surface-finishing stage, a single polishing unit can process around 20 pieces per seven-hour batch, also with a yield rate of about 50–60%.

Beneath the sapphire layer lies the base dial, which incorporates seven carefully applied layers of custom-formulated Super-LumiNova pigment. Each layer must be allowed to dry fully before the next is added, making the process exceptionally time-consuming but essential for achieving a vivid and uniform glow.

The floating effect

In daylight, the printing details appear to float, casting a shadow on the lower base dial. As the watch moves around in relation to the light source, the shadows move accordingly, resulting in a dynamic and ever-changing appearance. In darkness, the printing details are backlit by the bright Super-LumiNova base dial and appear to be totally disconnected from any surface.

The SW210-1

A movement that is as reliable as your favourite bartender: the SW210-1 by Sellita is a Manual Winding Swiss Calibre that boasts a 42-hour power reserve and is accurate to -7/+7 seconds per day.

Fears

The Fears Watch Company Limited, known as “Fears”, is a British luxury watch company, with heritage. Fears is one of Britain’s oldest family-run watch companies, first established in 1846 by Edwin Fear in Bristol. The business ran for 130 years until it closed in 1976. In 2016, the year the business would have celebrated its 170th anniversary, it was re-established by Edwin Fear’s great-great-great-grandson, Nicholas Bowman-Scargill. Fears today is located in its historical home city of Bristol, where the watches are designed, before being hand built in Britain.

Assembled in Great Britain

Studio Underd0g watches are Assembled in Great Britain, and undergo a full independent QC inspection before they’re shipped out from the UK thanks to our partners over at Horologium. The process includes demagnetisation, accuracy / rate review (3 positions) and regulation wherever necessary. A report card is included with every watch.

Shipping

Signed, sealed, delivered (eventually worth the wait)

We ship worldwide via DHL Express. Once your order is ready to ship you can expect an email from DHL directly with tracking and delivery information.

Shipping is free of charge for all watch orders.

Queries regarding shipping to the USA:
We will be shipping US orders ‘DDP’ (Delivered Duties Paid). This means you won’t face any unexpected duties or customs charges. Sales tax may be applied at checkout for some states where legally required.

Expanding the Studio Underd0g brand in the US is a key priority for us. Based on the current tariff regulations, we’ve decided to cover all tariffs and related charges. We’ll review this approach for future releases, or if any significant changes occur, but for now, US customers won’t incur any additional fees after checkout.

We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.

Upon the import of your order to the US, Custom officials may request your Social Security Number / Tax ID. This is a request we are not able to override or avoid and if asked for, must be given in order to receive your shipment. Failure to do so will unfortunately lead to the shipment being returned to the sender and any shipping fees will unfortunately be made responsible to the customer.

Queries regarding shipping into Europe (Post-Brexit):
From January 1st, 2021 the United Kingdom (UK) is no longer part of the European Union (EU). We have adjusted the pricing to ensure EU customers will not be charged UK VAT (20%) on your order. We ship these EU orders on a DDU (Delivery Duty Unpaid) basis. This means that Local duties and taxes will need to be paid prior to delivery.

We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.

Queries regarding shipping to the rest of the world (not including USA):
All orders are shipped from the UK, so import duties or taxes may apply. We ship these international orders on a DDU (Delivery Duty Unpaid) basis. This means that any outstanding import duties, clearance fees, brokerage fees or any other additional charges are the responsibility of our customer and have to be paid on delivery of your order.

We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.

Custom officials may request your Social Security Number / Tax ID. Where this is required the shipping company will reach out directly to you. We are not able to prevent this request.