Everything but standard issue
"The brand is leaning in on its greater in-house assembly efforts, and the dial reflects this effort accordingly"
"Even when the brand seems to be getting serious, it’s merely lying low to play a prank."
"It has been a pleasure to behold the new 02SERIES and witness the evolution of the young British brand"
"Studio Underd0g is all about standing out in a crowd and offering watchmaking with a distinctive, individualistic twist"
The field watch, for Fridays
The 02SERIES tips its hat to the Dirty Dozen field watch, a classic built for utility, before wandering off in its own direction. Ours is practical, yes, but also playful, with details that feel as unexpected as they do familiar. It’s not here to outdo history, just to add a fresh twist to it, an Underd0g take on a time-honoured original.
Discover the collection
