The biggest news in the watch-world in 2020? A certain brand was said to be upping its case size by as much as a millimetre. Thrilling stuff. Time to set myself a design brief. To create a serious watch that didn't take itself too seriously…
When it comes to making watches we’re like a dog with a bone. That’s why we’re investing into watch assembly. Right here, in Great Britain. Sign up to our newsletter and be first to hear about our new tricks. Woof!
Our core range
By yours truly
Champagne & Caviar
For Massena LAB
2025
The Manhattan
For Fears Watch Company
2025
Mim0sa
For Fears Watch Company
2025
The Gimlet
For Fears Watch Company
2025
Av0cado
Limited Edition
2025
Guacam0le
Limited Edition
2025
SB05 Sunfl0wer
For Sartory Billard
2025
R0tten Egg
For Wristcheck
2024
B0iled Egg
For Wristcheck
2024
Fried Egg
For Wristcheck
2024
Half ‘n’ Half
For Mary’s Meals
2024
Smoked Salm0n
Limited Edition
2024
Project Passion
For H.Moser & Cie.
2024
BWD Field
For British Watchmakers’ Day
2024
02SERIES Eastern Arabic
For Perpétuel
2024
Pepper0ni
For Time+Tide
2024
Hawaiian
For Time+Tide
2024
Blueberry
For Everywatch
2023
01SERIES Eastern Arabic
For Perpétuel
2023
Strawberries & Cream
Limited Edition
2022
Pumpkin
For Mary’s Meals
2022
Aubergine
For Fratello
2022
Underd0g customers are special. So sometimes we like to hand-deliver a watch or two. With a handgun in our pocket.
With watches out for delivery there’s always a chance the driver gets jumped. But that’s not what the gun’s for. If you happen to live in Svalbard, off the north coast of Norway, there are more polar bears than there are people. Which is why local delivery drivers are required by law to carry guns in certain areas.
After all, if you’re brave enough to live in the arctic circle and order an Underd0g watch, shouldn’t we be brave enough to deliver it?
Be among the first to hear about the latest happenings here at Studio Underd0g HQ.