The Unlikely Way

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Chronograph

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Field Watch

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Monopusher

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The biggest news in the watch-world in 2020? A certain brand was said to be upping its case size by as much as a millimetre. Thrilling stuff. Time to set myself a design brief. To create a serious watch that didn't take itself too seriously...

Our Story

Introducing Gen3

Still seriously unserious, but now with a few more grey hairs of wisdom. Gen3 takes everything you loved about our watches; the offbeat designs, mechanical magic, unapologetic charm, and nudges it forward.

We've finessed the details, tuned up the specs, and added a few quiet flexes under the hood. It's what happens when a horological troublemaker starts hanging around with grown-ups… but still refuses to sit at the boring table.