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The biggest news in the watch-world in 2020? A certain brand was said to be upping its case size by as much as a millimetre. Thrilling stuff. Time to set myself a design brief. To create a serious watch that didn't take itself too seriously…

Watermel0n

Desert Sky

Go0fy Panda

Mint Ch0c Chip

Pink Lem0nade

Steffany Blue

Full Mo0n

Midnight

Champagne & Caviar

Salm0n

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ALLIANCE 02

ALLIANCE 02

ALLIANCE 02

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Watermel0n (Gen3)
Watermelon

Watermel0n (Gen3)

The Underd0g original, with a little extra juice.

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Desert Sky (Gen3)
Desert Sky

Desert Sky (Gen3)

Sand, sky, and sneakers?

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Go0fy Panda (Gen3)
Goofy Panda

Go0fy Panda (Gen3)

Not endangered. Just in demand.

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Mint Ch0c Chip (Gen3)
Mint Choc Chip

Mint Ch0c Chip (Gen3)

One scoop of watchmaking, two scoops of unlikely.

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Pink Lem0nade
Pink Lemonade

Pink Lem0nade

A nifty twist of precision, and a distinctively sweet finish.

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Steffany Blue
Steffany Blue

Steffany Blue

As iconic as it is ironic.

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Full Mo0n
Full Moon

Full Mo0n

Who needs daylight when you’ve got your own moon.

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Midnight
Midnight

Midnight

A timeless classic gets a glow up.

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Salm0n
Salmon

Salm0n

A dial so tasty, even grizzlies would fight you for it.

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Studio Underd0g

The biggest news in the watch-world in 2020? A certain brand was said to be upping its case size by as much as a millimetre. Thrilling stuff. Time to set myself a design brief. To create a serious watch that didn't take itself too seriously...

Team

The Collection

Our Core Range

01SERIES

Chronograph

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02SERIES

Field Watch

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03SERIES

Monopusher

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Special Editions

By yours truly

Champagne & Caviar

Champagne & Caviar

For Massena LAB

2025

The Manhattan

The Manhattan

For Fears Watch Company

2025

Mimosa

Mim0sa

For Fears Watch Company

2025

The Gimlet

The Gimlet

For Fears Watch Company

2025

Avocado

Av0cado

Limited Edition

2025

Guacamole

Guacam0le

Limited Edition

2025

SBO5 Sunflower

SB05 Sunfl0wer

For Sartory Billard

2025

Rotten Egg

R0tten Egg

For Wristcheck

2024

Boiled Egg

B0iled Egg

For Wristcheck

2024

Fried Egg

Fried Egg

For Wristcheck

2024

Half ‘n’ Half

Half ‘n’ Half

For Mary’s Meals

2024

Smoked Salmon

Smoked Salm0n

Limited Edition

2024

Project Passion

Project Passion

For H.Moser & Cie.

2024

BWD Field

BWD Field

For British Watchmakers’ Day

2024

Eastern Arabic

02SERIES Eastern Arabic

For Perpétuel

2024

Pepperoni

Pepper0ni

For Time+Tide

2024

Hawaiian

Hawaiian

For Time+Tide

2024

Blueberry

Blueberry

For Everywatch

2023

Eastern Arabic

01SERIES Eastern Arabic

For Perpétuel

2023

Strawberries & Cream

Strawberries & Cream

Limited Edition

2022

Pumpkin

Pumpkin

For Mary’s Meals

2022

Aubergine

Aubergine

For Fratello

2022

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