The land of William Blake. The country of Shakespeare, Milton and Wordsworth. And Churchill, Eddie the Eagle, and the Krankies. It seems a good place to put together our watches.
We’ve come a long way
We're devoted to British watchmaking. Not because it's the easy option. Quite the opposite. For a while, the craft looked like it might disappear from our isles altogether. So we decided to take matters into our own hands.
We're training, recruiting, and investing in watchmaking talent. Doing our very British best to keep the craft alive. There are more likely places to assemble watches. Switzerland, for one. But there's nowhere else we'd rather do it. Rain or shine. Well, mostly rain.
You're in the d0ghouse. Well, you will be from may
We've always imagined a space where our community could come and geek out with us. Somewhere to talk watches, share stories, and get to know the faces behind the crowns and dials.
The D0ghouse is that place. Get hands on with the collection. Ask those burning questions. Or go further; the Assembly Experience puts you behind the bench to build your own Underd0g, then walk out wearing it.
No leash required.
Special editions
By Studio Underd0g
To mark the launch of The D0ghouse, we're releasing a new 01SERIES colourway you won't find online. The 01SERIES Guava is only available to those who visit The D0ghouse or complete the Assembly Experience. Think of it as realising the fruits of your labour.