The land of William Blake. The country of Shakespeare, Milton and Wordsworth. And Churchill, Eddie the Eagle, and the Krankies. It seems a good place to put together our watches.
We’ve come a long way
We're devoted to British watchmaking. Not because it's the easy option. Quite the opposite. For a while, the craft looked like it might disappear from our isles altogether. So we decided to take matters into our own hands.
We're training, recruiting, and investing in watchmaking talent. Doing our very British best to keep the craft alive. There are more likely places to assemble watches. Switzerland, for one. But there's nowhere else we'd rather do it. Rain or shine. Well, mostly rain.
You're in the d0ghouse.
We've always imagined a space where our community could come and geek out with us. Somewhere to talk watches, share stories, and get to know the faces behind the crowns and dials.
The D0ghouse, in Maidenhead, is that place. Get hands on with the collection. Ask those burning questions. Or go further; the Assembly Experience puts you behind the bench to build your own Underd0g, then walk out wearing it.
No leash required.
