The biggest news in the watch-world in 2020? A certain brand was said to be upping its case size by as much as a millimetre. Thrilling stuff. Time to set myself a design brief. To create a serious watch that didn't take itself too seriously…
02SERIES
£1,000.00 GBP
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The Gimlet, limited to just 200 pieces, was made available exclusively during British Watchmakers’ Day 2025. It is now SOLD OUT.
A cocktail of classic British watchmaking and cheeky Underd0g spirit. The Gimlet is a 38mm cushion-cased charmer, with a dial that could light up last orders. Seven layers of luminous lime, inspired by its namesake and designed to shine long after the sun’s called time. Limited to just 200 pieces, this is serious watchmaking, served with a sharp kick, and distinctively sweet finish. One for the road?
Serious about the small stuff
The pale green gradient dial has been achieved by using current-day machining techniques and modern materials. It is made up of a base dial featuring 7 layers of custom-made Super-LumiNova pigment. The application of this pigment is incredibly time-consuming as each layer must completely dry before the next is applied.
Mounted on top of the base dial, is a 1mm sapphire disc, atop is adorned with the co-branding, minute track and Arabic numerals. Once these two dials are affixed to one another via two slotted head pins, it creates a crisp dial with a silky depth, akin to its namesake.
In daylight, the printing details appear to float, casting a shadow on the lower base dial. As the watch moves around in relation to the light source, the shadows move accordingly, resulting in a dynamic and ever-changing appearance. In darkness, the printing details are backlit by the bright Super-LumiNova base dial and appear to be totally disconnected from any surface.
A movement that is as reliable as your favourite bartender: the SW210-1 by Sellita is a Manual Winding Swiss Calibre that boasts a 42-hour power reserve and is accurate to -7/+7 seconds per day.
The Fears Watch Company Limited, known as “Fears”, is a British luxury watch company, with heritage. Fears is one of Britain’s oldest family-run watch companies, first established in 1846 by Edwin Fear in Bristol. The business ran for 130 years until it closed in 1976. In 2016, the year the business would have celebrated its 170th anniversary, it was re-established by Edwin Fear’s great-great-great-grandson, Nicholas Bowman-Scargill. Fears today is located in its historical home city of Bristol, where the watches are designed, before being hand built in Britain.
Studio Underd0g watches are Assembled in Great Britain, and undergo a full independent QC inspection before they’re shipped out from the UK thanks to our partners over at Horologium. The process includes demagnetisation, accuracy / rate review (3 positions) and regulation wherever necessary. A report card is included with every watch.
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