Vintage form, with modern charm
"The playfulness and novelty of the design has struck a chord with watch buyers from around the globe"
"Fans say that Mr. Benc’s mix of horology and sass is part of the brand’s appeal"
"Studio Underd0g watches might look frivolous, but the way they’re built is the opposite"
"The people behind the brand are just money-grabbing, greedy pieces of sh*t"
A British original
The one that started it all. The 01SERIES is where Studio Underd0g began, a set of mechanical chronographs that take the mid-century racing dial and bring it into colour. The case has been refined to a slimmer 12.9mm, and inside sits the ST-1901B, a column-wheel movement Seagull makes for Studio Underd0g alone, now shown off through a larger exhibition caseback. The watch that made our name, refined rather than reinvented.
Discover the collection
