Invented in England back in 1973 by a student, mint chocolate chip has gone on to become one of the most popular ice cream flavours in modern times - but why stop at ice cream?
When the biggest news in the watch-world for 2020 was that a certain brand (that shall not be named) had increased their case size by an unfathomable 1mm it got us thinking…
Why can’t horol0gy be a little bit m0re playful from time to time?
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The Desert Sky is in fact a homage watch (although not in the conventional sense). Its colour pallet is heavily inspired by a pair of sneakers.
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The Go0fy Panda is our unique take on the traditional panda dial that is so prevalent when it comes to mechanical chronographs.
The green-tipped Chronograph hands are inspired by a bamboo shoot; a pandas favourite delicacy!
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In the Press / Reviews
"I’ll be keeping an eye on Studio Underd0g going forward — let’s not forget that this is just the brand’s first year of existence."
- Ignacio Conde Garzón
"Studio Underd0g does a great job of balancing modern and classic design with a healthy hit of playfulness that’s hard to resist."
- Ed Jelley
"It’s no surprise they’ve become one of our favourite watchmakers as they push off all the stuffy watchmaking stereotypes."
- Michael Sonsino
"Studio Underd0g is certainly doing something different and although their concepts are fun, the execution shows they take it seriously!"
- Adrian Barker
"With such a unique and fun first release, I’m excited to see where Studio Underd0g takes it next."
- Ed Jelley
"Whatever they’re drinking in Studio U, I want some. The colors — or flavors, perhaps — are so vivid and so in-your-face they hardly need explaining."
- Rob Nudds