How it works
We know how frustrating the checkout process can be when attempting to purchase a sought after watch. We want our watches to go directly onto the wrists of those that love what we're doing, so we've opted to open our order book for a specified timeframe rather than release a limited quantity.
This allows our customers plenty of time to review the range and place an order without the anxiety of the dreaded 'SOLD OUT' notification appearing during checkout. The latest order window is now closed. Please sign up to out newsletter above to be among the first to know about any new releases / future restocks.
The Watermel0n has been inspired by a refreshing fruit. Yep, you guessed it - a pineapple... NOT.
Invented in England back in 1973 by a student, mint chocolate chip has gone on to become one of the most popular ice cream flavours in modern times - but why stop at ice cream?
The Desert Sky is in fact a homage watch (although not in the conventional sense). Its colour pallet is heavily inspired by a pair of sneakers.
The Go0fy Panda is our unique take on the traditional panda dial that is so prevalent when it comes to mechanical chronographs.
The green-tipped Chronograph hands are inspired by a bamboo shoot; a pandas favourite delicacy!
In the press
"If there’s one thing that Richard Benc’s Studio Underd0g project demonstrates, it’s that the watchmaking industry has an enormously exciting future ahead of it."
- Andrew MorganWatch Video
"Meet a young brand that's high on value and low on self-seriousness – and that has a lesson for aspiring entrepreneurs."
- Cole PenningtonRead More
"In this blog, we take a closer look at some of the best microbrand watches that the market has to offer"
- Teddy BaldassarreRead More
Bark and Jack
"Studio Underd0g is certainly doing something different and although their concepts are fun, the execution shows they take it seriously!"
- Adrian BarkerRead More
Worn and Wound
"With such a unique and fun first release, I’m excited to see where Studio Underd0g takes it next."
- Ed Jelley
"Whatever they’re drinking in Studio U, I want some. The colors — or flavors, perhaps — are so vivid and so in-your-face they hardly need explaining."
- Rob NuddsRead More
Just one more watch
"Richard seems to have a good sense of humor as evidenced by more than just the designs of the watches."
- Jody MusgroveWatch Video