The Unlikely Way
The Unlikely Way
The Unlikely Way
The old Underd0g has a few new tricks
When it comes to making watches we’re like a dog with a bone. That’s why we’re investing into watch assembly. Right here, in Great Britain. Sign up to our newsletter and be first to hear about our new tricks. Woof!

The Collections

Our core range

We’ve come a long way

We're devoted to British watchmaking. Not because it's the easy option. Quite the opposite. For a while, the craft looked like it might disappear from our isles altogether. So we decided to take matters into our own hands.

We're training, recruiting, and investing in watchmaking talent. Doing our very British best to keep the craft alive. There are more likely places to assemble watches. Switzerland, for one. But there's nowhere else we'd rather do it. Rain or shine. Well, mostly rain.

Special editions

By yours truly