They say you should let sleeping d0gs lie, but in the pursuit of constant improvement, we've revisited our field watch for its second generation.
Our watches
Favourites from the Core Collection
Special editions
By yours truly
"A truly original idea in a world of derivative design is noteworthy, especially when it's priced right and just plain fun"
"Studio Underd0g is all about standing out in a crowd and offering watchmaking with a distinctive, individualistic twist"
"I find it cringey as f*ck and it's become a cult with a bunch of f*cking losers"
"Ever since Richard Benc has come on the scene making watches, there’s been an excitement about collecting affordable microbrands"
"What started as a side hustle has become one of the standout success stories in homegrown horology"
"A number of recent releases have helped cement the brand's lighthearted reputation"
You're in The D0ghouse
Every canine needs a kennel to call home, and for us, that’s now The D0ghouse. After five years of doing the last thing the watch industry ever expected, we’ve done it again, bringing assembly fully in-house, in the heart of Great Britain no less.
Based in Maidenhead, The D0ghouse is a fully fledged watchmaking workshop where all Studio Underd0g watches will be assembled from now on.
