DISCONTINUED
Strawberries & Cream

What started as a joke in the comments section of an Instagram post soon led to the first prototype of a new colourway inspired by Watch and Tennis Journalist; Miguel Seabra’s vision of a perfect day, spent soaking up the British summertime sunshine while watching a thrilling game of tennis and enjoying a healthy portion of strawberries and cream!

Second generation
Watermel0n

Why can’t horology be a little bit more playful from time to time?

In an industry that typically takes itself very seriously, Studio Underd0g offers a fresh perspective.
🍉

Second Generation
Mint Ch0c Chip


Invented in England back in 1973 by a student, mint chocolate chip has gone on to become one of the most popular ice cream flavours in modern times - but why stop at ice cream?

Second Generation
Desert Sky

The Desert Sky is in fact a homage watch (although not in the conventional sense). Its colour pallet is heavily inspired by a pair of sneakers.
🏝️

Second Generation
Go0fy Panda

The Go0fy Panda is our unique take on the traditional panda dial that is so prevalent when it comes to mechanical chronographs.

The green-tipped Chronograph hands are inspired by a bamboo shoot; a pandas favourite delicacy!
🐼

Studio Underd0g x Fratello Watches

The 50pcs Limited Edition Studio Underd0g x Fratello ‘Aubergine’ watch is SOLD OUT.

100% of profits generated by this project have been donated to help fund testicular cancer research. Congratulations to those of you that managed to grab a watch, and thank you for helping to support such a great cause!

In the Press / Reviews

HODINKEE

"Meet a young brand that's high on value and low on self-seriousness – and that has a lesson for aspiring entrepreneurs."

- Cole Pennington

hodinkee.com
Teddy Baldassarre

"In this blog, we take a closer look at some of the best microbrand watches that the market has to offer"

- Teddy Baldassarre

teddybaldassarre.com
Bark and Jack

"Studio Underd0g is certainly doing something different and although their concepts are fun, the execution shows they take it seriously!"

- Adrian Barker

barkandjack.com
Worn and Wound

"With such a unique and fun first release, I’m excited to see where Studio Underd0g takes it next."


- Ed Jelley

wornandwound.com
Fratello Watches

"Whatever they’re drinking in Studio U, I want some. The colors — or flavors, perhaps — are so vivid and so in-your-face they hardly need explaining."

- Rob Nudds

fratellowatches.com
Just One More Watch

"Richard seems to have a good sense of humor as evidenced by more than just the designs of the watches."

- Jody Musgrove

youtube.com
Fratello Watches

"I’ll be keeping an eye on Studio Underd0g going forward — let’s not forget that this is just the brand’s first year of existence."

- Ignacio Conde Garzón

fratellowatches.com
Worn and Wound

"Studio Underd0g does a great job of balancing modern and classic design with a healthy hit of playfulness that’s hard to resist."

- Ed Jelley

wornandwound.com
Oracle Time

"It’s no surprise they’ve become one of our favourite watchmakers as they push off all the stuffy watchmaking stereotypes."

- Michael Sonsino

oracleoftime.com