Why can’t horology be a little bit more playful from time to time?
In an industry that typically takes itself very seriously, Studio Underd0g offers a fresh perspective.
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Invented in England back in 1973 by a student, mint chocolate chip has gone on to become one of the most popular ice cream flavours in modern times - but why stop at ice cream?
The Desert Sky is in fact a homage watch (although not in the conventional sense). Its colour pallet is heavily inspired by a pair of sneakers.
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The Go0fy Panda is our unique take on the traditional panda dial that is so prevalent when it comes to mechanical chronographs.
The green-tipped Chronograph hands are inspired by a bamboo shoot; a pandas favourite delicacy!
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What started as a joke in the comments section of an Instagram post soon led to the first prototype of a new colourway inspired by Watch and Tennis Journalist; Miguel Seabra’s vision of a perfect day, spent soaking up the British summertime sunshine while watching a thrilling game of tennis and enjoying a healthy portion of strawberries and cream!
The 50pcs Limited Edition Studio Underd0g x Fratello ‘Aubergine’ watch is SOLD OUT.
100% of profits generated by this project have been donated to help fund testicular cancer research. Congratulations to those of you that managed to grab a watch, and thank you for helping to support such a great cause!
In the Press / Reviews
"Meet a young brand that's high on value and low on self-seriousness – and that has a lesson for aspiring entrepreneurs."
- Cole Pennington
"In this blog, we take a closer look at some of the best microbrand watches that the market has to offer"
- Teddy Baldassarre
"Studio Underd0g is certainly doing something different and although their concepts are fun, the execution shows they take it seriously!"
- Adrian Barker
"With such a unique and fun first release, I’m excited to see where Studio Underd0g takes it next."
- Ed Jelley
"Whatever they’re drinking in Studio U, I want some. The colors — or flavors, perhaps — are so vivid and so in-your-face they hardly need explaining."
- Rob Nudds
"Richard seems to have a good sense of humor as evidenced by more than just the designs of the watches."
- Jody Musgrove
"I’ll be keeping an eye on Studio Underd0g going forward — let’s not forget that this is just the brand’s first year of existence."
- Ignacio Conde Garzón
"Studio Underd0g does a great job of balancing modern and classic design with a healthy hit of playfulness that’s hard to resist."
- Ed Jelley
"It’s no surprise they’ve become one of our favourite watchmakers as they push off all the stuffy watchmaking stereotypes."
- Michael Sonsino