Salm0n

03SERIES

A dial so tasty, even grizzlies would fight you for it.

£1,700.00 GBP

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Catch of the day.

Salmon dials? They’re everywhere. From Geneva boardrooms to auction blocks. But a salmon skin dial? That’s something you won’t reel in every day. The 03SERIES Salm0n takes the familiar and makes it fresh, rich texture, unexpected depth, a sandwich construction under double sapphire that gives the dial a life of its own. At its heart, the Sellita Monopusher Manual Winding SW510 M keeps things serious, hand-wound and proudly assembled in Great Britain. The colour might be common, but this execution is anything but. For collectors who prefer their salmon wild.

Specifications

Serious about the small stuff

Case dimensions Ø38.5mm * W13.6mm
Lug width 20mm
Lug to lug 44.5mm
Architecture 3-part case construction
Material 316L Stainless Steel
Water-resistance 5 ATM

Dial Radial brushed base-dial and coarse dégradé top-dial
Crystal Sapphire crystals
Lume Super-LumiNova C3

Type Sellita Cam-Operated Monopusher Manual Winding SW510 M
Grade Spécial / Elaboré with accuracy of ±5 s/d
Beat Rate 28,800 vibrations per hour
Power reserve 63 hours

Band 20mm tapered to 16mm
Material Italian Epsom Leather
Spring bars Quick-release
Buckle Signed 316L Stainless Steel

Our playful twist

Every reputable brand must have a salmon dial watch in their product assortment if they wish to be taken seriously. Them's the rules... With that being said, It wouldn’t be a Studio Underd0g watch without a playful twist. Instead of taking inspiration from a salmon fillet, we’ve focused on the underappreciated shimmering skin.

We’ve used current-day machining techniques to emulate a mid-century vintage silhouette, while integrating a refreshingly modern dial. The varied size of the sub-dials is offset by the branding and movement details, which allows the chronograph seconds hand to pass through uninterrupted. Idiosyncratic, yet balanced.

The SW510 M

As many enthusiasts clocked during the introduction of Project Passion, we’ve included a Swiss Sellita Mono-pusher SW510 M movement as part of the 03SERIES launch. This hand-winding calibre features 63 hours of power reserve, and a custom Côte de Genève, ruthénium anthracite finished bridge exclusively made for Studio Underd0g.

Assembled in Great Britain

Studio Underd0g watches are Assembled in Great Britain, and undergo a full independent QC inspection before they’re shipped out from the UK thanks to our partners over at Horologium. The process includes demagnetisation, accuracy / rate review (3 positions) and regulation wherever necessary. A report card is included with every watch.

Shipping

Signed, sealed, delivered (eventually worth the wait)

We ship worldwide via DHL Express. Once your order is ready to ship you can expect an email from DHL directly with tracking and delivery information.

Shipping is free of charge for all watch orders.

Queries regarding shipping to the USA:
We will be shipping US orders ‘DDP’ (Delivered Duties Paid). This means you won’t face any unexpected duties or customs charges. Sales tax may be applied at checkout for some states where legally required.

Expanding the Studio Underd0g brand in the US is a key priority for us. Based on the current tariff regulations (as of Friday, Friday, 29th August 2025), we’ve decided to cover all tariffs and related charges for orders placed during the September 10th drop. We’ll review this approach for future releases, or if any significant changes occur, but for now, US customers won’t incur any additional fees after checkout.

We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.

Upon the import of your order to the US, Custom officials may request your Social Security Number / Tax ID. This is a request we are not able to override or avoid and if asked for, must be given in order to receive your shipment. Failure to do so will unfortunately lead to the shipment being returned to the sender and any shipping fees will unfortunately be made responsible to the customer.

Queries regarding shipping into Europe (Post-Brexit):
From January 1st, 2021 the United Kingdom (UK) is no longer part of the European Union (EU). We have adjusted the pricing to ensure EU customers will not be charged UK VAT (20%) on your order. We ship these EU orders on a DDU (Delivery Duty Unpaid) basis. This means that Local duties and taxes will need to be paid prior to delivery.

We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.

Queries regarding shipping to the rest of the world (not including USA):
All orders are shipped from the UK, so import duties or taxes may apply. We ship these international orders on a DDU (Delivery Duty Unpaid) basis. This means that any outstanding import duties, clearance fees, brokerage fees or any other additional charges are the responsibility of our customer and have to be paid on delivery of your order.

We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.

Custom officials may request your Social Security Number / Tax ID. Where this is required the shipping company will reach out directly to you. We are not able to prevent this request.

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