Pink Lem0nade

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Gallery Design Specs Assembly Shipping

Of course, we had to have something fresh and fruity. The Pink Lem0nade dial features a pink-to-yellow luminous gradient, which is an industry first as far as we know. This dial uses a totally different manufacturing method compared with the other dial variations. We’ll be keeping this technique a secret, as it’s something that took us quite some time to figure out.

Gallery

Setting the Scene

Let’s set the scene. It’s the 1940's and the British Ministry of Defence has just tasked Studio Underd0g to make an accurate and reliable timepiece to be used by the armed forces in World War II.

…The savvy among you may have realised that the above didn’t really happen, but the design process did start based on this theoretical brief. Many field watches share similar traits, defined by the requirements of their use.

Our playful twist

It wouldn’t be a Studio Underd0g watch without a playful twist. We’ve used current-day machining techniques and materials to create a sandwich dial like no other. The base dial features seven layers of custom-made Super-LumiNova pigment.

Mounted on top of the base dial, is a 1mm sapphire disc, atop which the branding, minute track and Arabic numerals are printed. Once these two dials are affixed to one another via two slotted headed pins, it creates a chunky dial with real depth.

The floating effect

In daylight, the printing details appear to float, casting a shadow on the lower base dial. As the watch moves around in relation to the light source, the shadows move accordingly. This results in a dynamic and ever-changing appearance.

Specs

Case dimensions: Ø37mm * W12mm
Lug width: 18mm
Lug to lug: 46mm
Architecture: 2-part case construction
Material: 316L Stainless Steel
Water-resistance: 10 ATM

Dial: Multi-layer dial
Top-dial: 1mm thick sapphire crystal
Base-dial: Brass base with 7 layers of lume
Lume: Super-LumiNova

Calibre: Swiss Sellita Manual Winding SW210-1
Beat Rate: 28,800 (4Hz)
Winding crown: Clockwise wind system with hacking
Functions: Hours, minutes, seconds
Power reserve: 42 hours
Accuracy: -7/+7 s/d

Band: 18mm tapered to 16mm
Sizing: 120/70mm (6 - 7¾" wrist)
Pass-through: 18mm single pass
Spring bars: Quick-release
Buckle: Signed 316L Stainless Steel

Assembled in Great Britain

Studio Underd0g watches areAssembled in Great Britain, and undergo a full independent QC inspection before they’re shipped out from the UK thanks to our partners over at Horologium.The process includes demagnetisation, accuracy / rate review (3 positions) and regulation. A report card is included with every watch.

Shipping

We ship worldwide via DHL Express. Once your order is ready to ship you can expect an email from DHL directly with tracking and delivery information.

Shipping is free of charge for all watch orders.

Queries regarding shipping to the USA:
We will be shipping US orders ‘DDP’ (Delivered Duties Paid). This means you won’t face any unexpected duties or customs charges. Sales tax may be applied at checkout for some states where legally required.We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.Custom officials may request your Social Security Number / Tax ID. Where this is required the shipping company will reach out directly to you. We are not able to prevent this request.
Queries regarding shipping into Europe (Post-Brexit):
From January 1st, 2021 the United Kingdom (UK) is no longer part of the European Union (EU). We have adjusted the pricing to ensure EU customers will not be charged UK VAT (20%) on your order. We ship these EU orders on a DDU (Delivery Duty Unpaid) basis. This means that Local duties and taxes will need to be paid prior to delivery.We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.
Queries regarding shipping to the rest of the world (not including USA):
All orders are shipped from the UK, so import duties or taxes may apply. We ship these international orders on a DDU (Delivery Duty Unpaid) basis. This means that any outstanding import duties, clearance fees, brokerage fees or any other additional charges are the responsibility of our customer and have to be paid on delivery of your order.We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.Custom officials may request your Social Security Number / Tax ID. Where this is required the shipping company will reach out directly to you. We are not able to prevent this request.