We’re not saying this watch will get you sued by a certain luxury jeweller. But if it did, it’d be worth it. The 02SERIES Steffany Blue borrows the world’s most recognisable turquoise and gives it the Underd0g treatment: a pastel punch in the face, softened with clean lines, a sapphire sandwich dial, and a solid Swiss Sellita SW200-2 M manual-wind movement now running to 63 hours. No date. No fluff. Just good taste, questionable behaviour, and a name that sounds suspiciously like someone you once matched with on Hinge.
A cut above
If we do say so ourselves.
Sitting above the base dial is a 1mm disc of sapphire, cut and finished to carry the branding, minute track and numerals. Beneath it, a base laid with seven coats of custom-made Super-LumiNova. The two are pinned together, by hand, giving the dial genuine complexity and depth. Much like the enthusiast who wears it.
Wind up, to wind down
If you can spare the moment.
The Gen2 takes Sellita’s updated movement, the SW200-2 M, which lifts the power reserve from 42 hours to 63. A field watch is wound by hand, in the tradition of the originals, and there’s a quiet pleasure in that; the difference those extra 21 hours make is that one wind now sees you clean through the weekend. So wind it up on Friday, and the two of you can wind down gently till Monday.
Lights out
The fun starts when the sun goes down. Seven layers of custom-made Super-LumiNova come to life, illuminating the whole dial so the numerals read in silhouette against the glow. A nod to the jellyfish on the caseback, and every bit as electric.
Assembled in Great Britain
Every Studio Underd0g is assembled entirely in-house, in Great Britain, by our own team. Not passed down a line, but built start to finish by a single pair of hands. Whosever hands they are, their initials go on the paperwork that comes with it. Built by one of us, and worn, we rather hope, by one of you.
Specifications
Serious about the small stuff
All Watches
02SERIES