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The biggest news in the watch-world in 2020? A certain brand was said to be upping its case size by as much as a millimetre. Thrilling stuff. Time to set myself a design brief. To create a serious watch that didn't take itself too seriously…

Watermel0n

Desert Sky

Go0fy Panda

Mint Ch0c Chip

Pink Lem0nade

Steffany Blue

Full Mo0n

Midnight

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Watermel0n (Gen3)

01SERIES

Chronograph

Desert Sky (Gen3)

01SERIES

Chronograph

Go0fy Panda (Gen3)

01SERIES

Chronograph

Mint Ch0c Chip (Gen3)

01SERIES

Chronograph

Beware of the d0g

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Playful in every measure

The 01SERIES Gen3 is our most refined Underd0g yet, a fresh evolution of the watch that started it all. We’ve honed the details, elevated the mechanics and kept the playful spirit alive. Serious where it counts, unexpected where it matters, Gen3 shows that evolution can be every bit as exciting as revolution.

Watermel0n (Gen3)
Watermelon

Watermel0n (Gen3)

The Underd0g original, with a little extra juice.

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Desert Sky (Gen3)
Desert Sky

Desert Sky (Gen3)

Sand, sky, and sneakers?

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Go0fy Panda (Gen3)
Goofy Panda

Go0fy Panda (Gen3)

Not endangered. Just in demand.

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Mint Ch0c Chip (Gen3)
Mint Choc Chip

Mint Ch0c Chip (Gen3)

One scoop of watchmaking, two scoops of unlikely.

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