Studio Underd0g watches are Assembled in Great Britain, and undergo a full independent QC inspection before they’re shipped out from the UK thanks to our partners over at Horologium. The process includes demagnetisation, accuracy / rate review (3 positions) and regulation wherever necessary. A report card is included with every watch.
It’s incredibly exciting to see a resurgence of British brands in the horological space, and we want to play our part in helping this sector grow.
We’re working with David Richards, AKA; The Strap Tailor to offer a beautifully supple handmade strap with this watch.
The Mechanical hand-winding ST-1901 Movement has an incredibly rich history; starting life as a Swiss Venus Cal.175 before the tooling and technical drawings were sold to the Chinese Airforce in the early 1960s.
Despite our playful approach, we don’t joke around when it comes to design. Every detail, texture, material, finishing and colour of our watches has been meticulously thought through.
We’ve used current-day machining techniques to emulate a mid-century vintage silhouette, while integrating a refreshingly modern dégradé dial.
Like many Microbrand owners, I’m an individual that lives and breathes watches. I’m a designer by trade and I’ve been working in the watch industry for over 5 years. I have an entrepreneurial mindset and my ultimate goal has always been to create something that I can call my own. Studio Underd0g was a passion-project that has been brought to life thanks to the overwhelmingly positive feedback from the enthusiast community.