In partnership with Time + Tide
On the 1st of April 2023, we announced the introduction of a pizza themed watch via a cheesy video campaign.
Surely everyone would see through this thinly veiled April Fools prank?
Within a few hours we'd received over 20,000 visitors to our website and 800 pizza-enthusiasts had expressed an interest in purchasing the piece. Oops!
This duo will not be made available via our standard online drop model. They can only be obtained from Richard Benc or Andrew McUtchen in person (ie: HAND-DELIVERED).
We hope this will encourage fans of the brand to attend local watch-meets, fairs and events and engage with the watchfam community (especially those who may not have attended before).
Throughout 2023, every time we attended a fair, went to a meet-up, or hosted an event, customers would ask “where’s the Pepper0ni pizza watch?”. For some inexplicable reason, this monstrosity was desired by enthusiasts!
We have no doubt that the Pepper0ni may have ruffled a few feathers in Switzerland by making a mockery of their beloved industry, so why not double down and wind up some Italians too? Introducing… the Hawaiian!
