Nobody dreams up a calendar this complicated with their feet on the ground. By the time we’d imagined a weekend indicator, a retrograde pointer date and a moonphase sharing one dial, we were well and truly on cloud nine. Then the movement went in, the dial went on and the hands were carefully set, and somehow we floated up one more cloud. Welcome to Cloud10. The sky-blue dial has soft pink accents, like the sky just before dusk. Turn it over and the view stays clear, with our first automatic on show through a sapphire caseback and not a cloud in sight. Ten out of ten. We would say that, though.
Bring on the Weekend
Calendar watches are notorious for displaying information you don’t really need, so how about something much more important? Everyone knows the weekend is the best part of the week, so that’s what the 04SERIES prioritises. A display of chamfered windows around the outside of the dial lets you know where the weekends fall for the entire month, aligned with the exact dates. Simply quick-set the weekend display at the beginning of each month and you’ll never fall foul of a fake Friday again. To make extra sure you’re clear where the weekends are, the windows have been CNC cut instead of stamped for additionally crisp refinement.
Custom Calibre Complication
This ambitious project needed a brand new calibre, so we've partnered with Seagull once again to make it happen. But it wasn’t easy. Over the course of two years, no less than thirty-four new parts have been designed, developed, tooled and tested to bring the concept to life. And not only that, but you might also be surprised to learn that this is actually the first automatic movement we have ever used. This all makes the 04SERIES our single most complex watch by far.
A Pedantic Pointer Date
The pointer date is a classic complication that’s so much more elegant than a window. It also works in tandem with the weekend display so you know what dates they fall on. But with the 04SERIES featuring a moonphase as well, what about those awkward moments when the pointer date obscures your lunar viewing? That simply won’t do. So the 04SERIES uses a retrograde feature that jumps the pointer date back to one when it reaches the end of the month, never setting foot (or rather, hand) anywhere near the moonphase. The pointer date is very easily quick-set via a hidden pusher at 2 o’clock.
Assembled in Great Britain
Every Studio Underd0g is assembled entirely in-house, in Great Britain, by our own team. Not passed down a line, but built start to finish by a single pair of hands. Whosever hands they are, their initials go on the paperwork that comes with it. Built by one of us, and worn, we rather hope, by one of you.
Specifications
Serious about the small stuff
Over the moon
Every d0g has its day, and for us, that’s at the weekend.
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04SERIES
