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The biggest news in the watch-world in 2020? A certain brand was said to be upping its case size by as much as a millimetre. Thrilling stuff. Time to set myself a design brief. To create a serious watch that didn't take itself too seriously…

Watermel0n

Desert Sky

Go0fy Panda

Mint Ch0c Chip

Pink Lem0nade

Steffany Blue

Full Mo0n

Midnight

Champagne & Caviar

Salm0n

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Champagne & Caviar

Champagne & Caviar

Studio Underd0g x Massena LAB 03SERIES

A watch worth its salt.

£1,750.00 GBP

200 Piece Limited Edition

Available November 11th. 3pm GMT.

The Studio Underd0g x Massena LAB 03SERIES Champagne & Caviar, limited to only 200 pieces, will be available from 3pm GMT on November 11th on a first come, first serve basis. All 200 pieces will be delivered within the month.

Perfect pairing

Things that go well together are worth celebrating. When Studio Underd0g joined forces with Massena LAB, we needed something special to symbolise watchmaking at its most inspirational and unexpected. We called for Champagne & Caviar, in a design that contrasts the subtle effervescence of one with the timeless quality of the other. Every detail delights, from the miniature champagne bottle in the chronograph hand, to the generous serving of caviar in the sub dial. All effortlessly powered by the Swiss Sellita SW510 M movement that makes this the celebration destined to last.

Specifications

Serious about the small stuff

  • Case dimensions Ø38.5mm * W13.6mm
  • Lug width 20mm
  • Lug to lug 44.5mm
  • Architecture 3-part case construction
  • Material 316L Stainless Steel
  • Water-resistance 5 ATM
  • Dial Radial brushed base-dial and coarse dégradé top-dial
  • Crystal Sapphire crystals
  • Lume Super-LumiNova C3
  • Type Sellita Cam-Operated Monopusher Manual Winding SW510 M
  • Grade Spécial / Elaboré with accuracy of ±5 s/d
  • Beat Rate 28,800 vibrations per hour
  • Power reserve 63 hours
  • Band 20mm tapered to 16mm
  • Material Pebble-grain Calfskin Strap
  • Spring bars Quick-release
  • Buckle Signed 316L Stainless Steel
Champagne & Caviar
Champagne & Caviar
Champagne & Caviar

Massena LAB

Massena LAB creates, designs and develops timepieces with renowned watchmakers. Founded by William Massena, a noted watch collector and industry expert, Massena LAB proposes ideas or concepts to manufactures that are unusual and beyond the offerings from their collection. Massena LAB exists to embody a horological culture and play an integral part in its constant evolution using elements of style from the past to enhance the future of watchmaking. It aims to create a community of informed watch enthusiasts with a passion for original timepieces from independent watchmakers. The “LAB” stands for laboratory, label, but also collaboration.

Our playful twist

By employing modern machining techniques, the oversized “big-eye” sub-dial at three o’clock has been artfully reimagined to resemble a (generously portioned) pot of caviar, a subtle yet striking detail that defines the design.

The varied size of the sub-dials is visually offset by the co-branding, allowing the chronograph seconds hand to pass through uninterrupted. Idiosyncratic, yet balanced. A keen eye will notice the distinct silhouette of a champagne bottle at the base of the chronograph hand, sweeping smoothly over the shimmering champagne dial. The watch is paired with a beautifully supple handmade pebble-grain calfskin strap, courtesy of The Strap Tailor.

The SW510 M

Housed within the 3-part case construction is the Swiss Sellita SW510 M, building on Studio Underd0g’s first use of this movement in last year’s Project Passion collaboration with H. Moser & Cie. This mono-pusher, hand-winding calibre features 63 hours of power reserve, and a custom Côte de Genève, ruthénium anthracite finished bridge exclusively made for Studio Underd0g.

Assembled in Great Britain

Studio Underd0g watches are Assembled in Great Britain, and undergo a full independent QC inspection before they’re shipped out from the UK thanks to our partners over at Horologium. The process includes demagnetisation, accuracy / rate review (3 positions) and regulation wherever necessary. A report card is included with every watch.

Shipping

Signed, sealed, delivered (eventually worth the wait)

  • We ship worldwide via DHL Express. Once your order is ready to ship you can expect an email from DHL directly with tracking and delivery information.

  • Shipping is free of charge for all watch orders.

  • Queries regarding shipping to the USA:
    We will be shipping US orders ‘DDP’ (Delivered Duties Paid). This means you won’t face any unexpected duties or customs charges. Sales tax may be applied at checkout for some states where legally required.

    Expanding the Studio Underd0g brand in the US is a key priority for us. Based on the current tariff regulations, we’ve decided to cover all tariffs and related charges. We’ll review this approach for future releases, or if any significant changes occur, but for now, US customers won’t incur any additional fees after checkout.

    We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.

    Upon the import of your order to the US, Custom officials may request your Social Security Number / Tax ID. This is a request we are not able to override or avoid and if asked for, must be given in order to receive your shipment. Failure to do so will unfortunately lead to the shipment being returned to the sender and any shipping fees will unfortunately be made responsible to the customer.

    Queries regarding shipping into Europe (Post-Brexit):
    From January 1st, 2021 the United Kingdom (UK) is no longer part of the European Union (EU). We have adjusted the pricing to ensure EU customers will not be charged UK VAT (20%) on your order. We ship these EU orders on a DDU (Delivery Duty Unpaid) basis. This means that Local duties and taxes will need to be paid prior to delivery.

    We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.

    Queries regarding shipping to the rest of the world (not including USA):
    All orders are shipped from the UK, so import duties or taxes may apply. We ship these international orders on a DDU (Delivery Duty Unpaid) basis. This means that any outstanding import duties, clearance fees, brokerage fees or any other additional charges are the responsibility of our customer and have to be paid on delivery of your order.

    We can’t refund any customs duties paid if you return your watch for a refund. We will deduct any duties, taxes or fees incurred by us from your refund.

    Custom officials may request your Social Security Number / Tax ID. Where this is required the shipping company will reach out directly to you. We are not able to prevent this request.

Latest news

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