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When the biggest news in the watch-world for 2020 was that a certain brand (that shall not be named) had increased their case size by an unfathomable 1mm it got us thinking… 

Why can’t horol0gy be a little bit m0re playful from time to time?

Meet the team...

Richard

Founder

Rich

Head of Design

Ricky

Marketing Manager

Like many Microbrand owners, I’m an individual that lives and breathes watches. I’m a designer by trade and I’ve been working in the watch industry for over 5 years. I have an entrepreneurial mindset and my ultimate goal has always been to create something that I can call my own. Studio Underd0g was a passion-project that has been brought to life thanks to the overwhelmingly positive feedback from the enthusiast community.

Whats with the '0'?

Have you ever tried to make a new account where you’re required to come up with a unique username? It’s hard work trying to come up with something that isn’t already taken. Well trying to find a unique brand identity is just as difficult, so I decided to take a playful approach and swapped out the last “o” for a “0”. There’s a reason ‘Passw0rd’ is a go-to password for so many of us!

Now the “0” is an important part of our brand identity and highlights the fact that we don’t take ourselves too seriously.