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Pink Lem0nade

The Pink Lem0nade dial features a pink-to-yellow luminous gradient, which is an industry first as far as we know. This dial uses a totally different manufacturing method compared with the other dial variations. We’ll be keeping this technique a secret, as it’s something that took us quite some time to figure out.

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Steffany Blue

You’d have had to live under a rock to miss the explosion of popularity of a particular blue-green shade of pastel that took the watch world by storm last year. Now it’s our turn…

Instead of opting for the trusty Pantone 1837 C, we’ve chosen a beautiful sky-blue dial. Naturally, we’ve called this colour-way, Steffany Blue.

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Full Mo0n

At first, some enthusiasts may be surprised that this understated, somewhat muted watch is a Studio Underd0g, but all that changes with the flick of a switch… A light-switch that is. The Full Mo0n variation is so bright, that it probably wouldn’t be much use on the battlefield as the enemy would spot you a mile away.

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Midnight

For the final watch in this quartet, we decided to flip the whole concept on its head, and opted for an all-black base dial, with luminous hour markers and numerals. The light refractions create the appearance of a black polish finish (much to my photographers’ dismay).